Fundraising is just one more thing that's gone virtual this year, and luckily for florists, politicians still need their red, white and all the hues...
SAF Lobbyist Sheds New Light on Grower Aid
As the Coronavirus Food Assistance Program 2 (CFAP 2) continues to distribute money to domestic floral growers hit hard during the pandemic, SAF...
485-Plus Floral Industry Businesses Commit to Petal it Forward
With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their...
Industry Members Create Resources for Teachers, Schools
Remote learning has emerged as one of the biggest challenges of the coronavirus pandemic. To ease the burden for teachers, parents and students, one...
Florists Share Strategies on Staying Top of Mind Ahead of Christmas
Buoyed by strong springtime sales and a summer that was busy for many retailers, even without weddings and events, florists are gearing up for...
3 Secrets to Stronger Holiday Sales
As florists ready themselves for a busy Christmas and Hanukkah season later this fall, longtime industry educator and training pro Tim Huckabee of...
U.S. Growers Begin Receiving ‘Game-Changer’ Aid
Domestic flower growers — among the hardest hit floral businesses during the pandemic — are now able to apply for and receive critical financial...
SAF Elects New Board Members, Updates Bylaws
The Board of Directors of the Society of American Florists elected three individuals to serve on the Board of Directors at its virtual Annual...
Industry Pros to Offer Planning Tips for Christmas
The COVID environment had consumers flocking to flowers and plants as a convenient, beneficial and safe gift for the spring holidays — and many...
Halloween Hacks to Celebrate a Scary Day
Halloween will not just be (another) scary day of mask-wearing if the creative retailers, candy companies, decorating devotees, costume queens and...
N.Y. Florist to Celebrate Local Heroes for Petal It Forward
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel...
3 Tips to Boost Your Media Coverage for Petal It Forward
We all know Petal It Forward as the Society of American Florist’s annual feel-good initiative that spreads the power of flowers. But, more than...
Labor, Supply Chain Slowdowns, Online Strategies: SAF Members Share Challenges, Opportunities
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual...
35 States and Counting: Petal It Forward Excitement Grows
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society...
Goodbye Zoom Happy Hour, Hello Flower-Arranging Work Party
Seven months into the pandemic, and it’s fair to say that Zoom fatigue is real and staff morale could use an infusion of something more than just a...