A 31-year-old family-owned flower shop has a starring role in the latest season of “Small Business Revolution.” The series, sponsored by Deluxe and...
3 Weekend Reads to Help You Streamline Operations and Drive Holiday Sales
Once the last Thanksgiving centerpiece has been delivered and you (finally) have a chance to rest your feet, why not settle in with some recent...
Designer Highlights Platonic V-Day Gifts
Ever since the NBC sitcom “Parks & Rec” introduced the concept of “Galentine’s Day” 10 years ago, Americans have increasingly been finding ways...
Feast Your Eyes on Transcendent Tulips
It’s now been nine months — the duration of a typical human pregnancy — since the COVID-19 pandemic disrupted life as we know it. That seemingly...
Remind Customers to Spread Holiday Cheer with Flowers
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah,...
Florist’s ‘Adopt a Grandparent’ Effort Plants Joy in Local Nursing Homes
When a customer recently called Don’s House of Flowers, she was hoping to pay for a couple of arrangements for nursing home residents in the shop’s...
Making the Holiday Season Right Means Catering to Mom
That winter wonderland isn’t gonna make itself, and more than ever it comes down to moms to make the holidays memorable in 2020 for new traditions,...
As Cities, States Tighten COVID Restrictions, Florists Lean on Lessons Learned
California is “pulling the emergency brake” on reopening plans, Iowa’s governor has issued a mask mandate and states and cities around the country...
Personalized Cards Help Florists Build Relationships
As the holiday season officially kicks off next week, it’s an apt time to show appreciation to the people — loyal customers, vendors and employees —...
2 ‘Shark-Approved’ Planning Tips
Barbara Corcoran made her (national) name in the high-flying world of reality competition television. But when the pandemic hit, the breakout star...
Prep for a Strong, Successful Valentine’s Day
If you’re not registered for the Society of American Florists’ virtual event, Gear Up for Valentine’s Day, taking place on December 4, don’t worry....
‘Full Bloom’ Launches November 12 on HBO Max
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still...
Election Debrief: Experts Explore How Results Could Shape Industry Issues
When it comes to floral industry supporters on Capitol Hill, who came out on top, and who will be leaving Washington? How will the Biden...
Stressed Consumers Turn to Warm Tones for Comfort
Remember when “greige” was all the rage? Months into the global pandemic, American consumers seem to be saying good-bye to greige, gray, beige and...
Florists Find Ways to Deck Halls Like Never Before
Fewer Americans will be traveling for the holidays this year, and nearly all Americans are tired of being cooped up at home staring at the same...