Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
For the Lake Forest Flowers team, the pandemic provided new opportunities to get on the road and into customers’ homes (in safe, socially distanced...
Has your company been open for 100 years? Are you active in your community and the floral industry? Or do you know someone who has made a noteworthy...
Springtime is quickly approaching, bringing warmer weather and new beginnings. While the COVID-19 pandemic may be keeping loved ones apart, there...
International Women’s Day is March 8 and this year the theme is #ChooseToChallenge, which focuses on challenging and calling out gender bias and...
In years past, Nic Faitos and his team at Starbright Floral Design in New York City would celebrate International Women’s Day (March 8) by...
More than half (57 percent) of retail florists responding to the Society of American Florists’ post-holiday survey said their 2021 Valentine’s Day...
An Ipsos poll conducted this month on behalf of the Society of American Florists found a slight increase in the number of American adults buying...
#ChooseToChallenge is this year’s theme for International Women’s Day on March 8. The international holiday focuses on celebrating women’s...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Explaining the houseplant craze is as simple as A, B, C says plantfluencer Darryl Cheng---it’s all about aesthetics, biology and companionship....
Got plants? You’d better. As retail florists around the country will tell you, Americans are crazy for houseplants. “Plant love is here to stay —...
When her retail location was forced to shut down at the beginning of the pandemic, Jackie Levine brought her houseplants to the people, via...
Curating, caring for and displaying indoor plants has rapidly become one of the biggest trends across all ages and demographics. The pandemic has...
At City Line Florist in Trumbull, Connecticut, plant sales “skyrocketed” in 2020, and Nicole Palazzo, manager of product development and marketing,...