As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
SAF’s Grassroots Lobbying Event Goes Virtual
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral...
Flowers Are Here for the Good Times and the Bad
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
‘Long-Lasting Lovelies’ Cut Through Winter
With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our...
Longtime Florist and Garden Center Turns ‘Green into Gold’
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been...
Obituary: Klazina Dobbe, 1952-2021
Klazina Dobbe, of Holland America Flowers LLC, passed away peacefully on February 5. Wife of Benno Dobbe and mother of former SAF board member Ben...
2 Last-Minute Language Tweaks to Boost V-Day Sales
As your team moves into the final crunch of Valentine’s Day this year, remember that messaging is everything. Remind your team that, especially...
Negative Publicity Watch: SAF Receives Response from Textile Company
When textile company Boll and Branch used “What’s better than flowers and chocolates?” as a marketing email subject line, the Society of American...
Senate Ag Committee Prioritizes Supply Chain, Climate Change
Fixing food supply disruptions due to COVID and addressing climate change are at the top of the Senate Agriculture Committee’s 2021 agenda. How does...
Simple Ways to Boost Your Average V-Day Order
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to...
Floral Industry Awards Deadline Extended for 2021
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging...
Will the Biden Agenda Help the Floral Industry?
With a new president in the White House and shifting power dynamics on Capitol Hill, will long-standing floral industry issues including immigration...
How to ‘Sunday-Proof’ Your Holiday Planning
Florists are gearing up for a busy Valentine’s Day on Sunday, Feb. 14. Feel like you could use a quick check-in with a financial pro about how your...
3 Industry Statistics that Show Valentine’s Day Opportunities
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have...
Bernie Shops Here? Florists Join Lighthearted Fun
It’s been a busy week for Vermont Senator Bernie Sanders. He’s popped up outside in Memphis and in a flower shop’s waiting area in San Diego. At...