The final stretch before Valentine’s Day always feels a little frenzied, but for floral professionals in Texas, who are accustomed to mild winters,...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Need some marketing and merchandising inspiration now that candy hearts and “Be Mine” trinkets have passed their prime? Consider Pantone’s 2021...
Marie N. Ackerman, AAF, AIFD, PFCI, beloved floral designer, educator and industry icon, died January 28 in the Lehigh Valley Hospital-Cedar Crest...
Marie Ackerman AAF, AIFD, PFCI (1960-2021) was a passionate leader within American Institute of Floral Designers and a committed floral educator. A...
As the Biden-Harris Administration moves forward with its legislative and regulatory agenda, the Society of American Florists is making sure...
Coming Soon: New Hub for Top-Tier Training, Peer Connection On March 1, SAF is launching Career Connection, where members can find the best training...
Valentine’s Day, a holiday commonly associated with red roses, typically leads to many news stories starring florists, and this year was no...
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This...
Congratulations, you survived another Valentine’s Day — on a Sunday, in the middle of a global pandemic, no less, and, most likely, while contending...
As Valentine’s Day approaches, some media outlets and companies promote their message or product by maligning flowers. The Society of American...
SAF’s annual Congressional Action Days, April 13-14, is an all-virtual affair this year — but the advocacy will have real-world impact on floral...
To err is human, and we know that some of your customers might forget to order their Valentine’s Day flowers on time. Be ready to help them get back...
With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our...
First things first: Lafayette Florist, Gift Shop & Garden Center knows plants. Founded more than 70 years ago, the family business has long been...