https://vimeo.com/929931241?share=copy The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of...
Mother’s Day Prep: Win Over Consumers — and Their Wallet
With consumers spending more on experiences, it is imperative that florists' amp up their marketing and offer products and services that set them...
Survey: Floral Businesses Did ‘Okay’ in 2023, Uncertain About 2024
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic...
Sustainable by the Dozen: How Two Farms Grow “Green” Roses
Some of the roses being delivered for Valentine’s Day (and year-round) come with a sweet story — a story of sustainability that starts with the soil...
A Secret ‘Superpower’ to Boost Employee Engagement
An empathetic leader can boost morale, engagement and productivity. The biggest motivation behind employee engagement and innovation isn’t salary,...
The Key to More B2B Sales
LinkedIn is a powerful tool to connect with potential business accounts in your community, but you must be proactive to make an impact. Looking to...
Mother’s Day Prep: Must-Dos to Maximize Margins
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists...
What Your Wholesaler Wants You to Know Before Mother’s Day
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing,...
Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new...
Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The...
4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are...
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll...
Does Your Marketing Have What it Takes to Win $5,000?
With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
SAF Hires Industry Insider to Build Partnerships
An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura...