Since his inauguration Monday, President Donald Trump announced he would impose 25% tariffs on imports from Canada and Mexico, and a 10% tariff on...
SAF Experts Share Insights on Tariffs and the Economy
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Floral Industry News
Plant Services: A Growing Opportunity for Florists
Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Floral Companies Organize for California Fire Relief
Businesses in the floral industry are organizing to help their colleagues impacted by the recent wildfires in Los Angeles. The effort will go...
The Pivot Point: A Renowned Event Florist’s Transition to Education
https://vimeo.com/1043762690?share=copy Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and...
Florists Find Year-Round Gains in Small Holidays
A customer at House of Flora in Hartford, Connecticut, bought a large bouquet of yellow roses for Día de la Flor Amarilla (Yellow Flower Day), in...
Salary Survey Aims to Expand Insights for Floral Businesses
Many Americans are not familiar with the word “horticulture;” they see it as a hobby, not a career, according to research from Seed Your...
Lessons From a $13,000 Check Fraud Nightmare
Carma White, of Four Seasons Flowers in San Diego, has been extra vigilant about checking her bank accounts since she was the victim of check fraud...
Cultivate These Next Gen Skills to Drive Change
https://vimeo.com/1044359884?share=copy Next Gen leaders are uniquely positioned to drive change in the workplace — and the industry — thanks to...
2024 Industry Snapshot
In 2024, the floral industry navigated a year of transformations marked by business changes, challenging weather incidents and general uncertainty —...
2024 in Review: SAF Guided and Connected the Industry
In a year that brought a changing political landscape, two destructive hurricanes, new findings on sustainability, business consolidations and...
Remembering Those We Lost
The floral industry honored the legacies of several leaders who died this year. Kenneth Royer, AAF Kenneth Royer, AAF, a lifelong industry...
Business Shifts: 2024 Closures and Consolidations
The floral industry experienced several changes this year, marked by closures, consolidations, acquisitions and evolving business dynamics. ...
Thanksgiving Sales Flat, December Holds Mixed Prospects
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
Florists Embrace Pantone’s ‘Warm and Comfortable’ Mocha Mousse
Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest,...
Retailers Get Expert Advice for Holidays
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...