https://vimeo.com/939689527?share=copy Society of American Florists Chief Economist Charlie Hall, Ph.D., has some advice for florists ahead of...
An education session at SAF Miami 2024 will draw from a recent survey and new resources to help businesses map out a sustainability plan. The floral...
https://vimeo.com/939624051?share=copy Customer loyalty is a challenge familiar to just about every business owner. But one shop’s approach has...
https://vimeo.com/932976043?share=copy How will the results of the election impact the floral industry? How does an increase in housing correlate to...
Florists need to be prepared to talk about sustainability practices in the industry — especially as Mother’s Day approaches. On Valentine’s Day, two...
Ensure your staff is trained — and incentivized — to get the most out of every Mother's Day sale. Consumers are expected to spend billions to...
Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the...
Olivia Thilges, a Gen Z employee at Bloom Floral in Algona, Iowa, has been with the shop for two years. The shop has made supporting young workers,...
Next gen florist Helena Polites (center) of Polites Florist, was the driving force behind the shop's recent purchase of Farrell's Florist. She...
SAF’s fly-in attendees enjoy a quick break in front of the US Capitol: From left: Tim Farrell, AAF, AIFD, PFCI, Teleflora, Drexel Hill, Pa.; Austin...
Travis Wilson of Breen's Florist in Houston is using strategies he learned outside the industry in retail management and real estate to cut costs...
Talmage McLaurin, AIFD, creative director at Esmeralda Farms, will present his 2025 Floral Trends Forecast at SAF Miami 2024. SAF's annual...
https://vimeo.com/929931241?share=copy The Society of American Florists’ first Congressional fly-in of 2024 wrapped up in March, but the impact of...
With consumers spending more on experiences, it is imperative that florists' amp up their marketing and offer products and services that set them...
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic...