Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s...
The Delta variant of COVID-19 has brought a lot of uncertainty for business owners, but for many florists one thing is certain: whatever the impact...
Growers are preparing to enter this year’s Outstanding Varieties Competition at SAF Orlando 2021, the Society of American Florists’ 136th annual...
The Society of American Florists announced safety protocols focused on keeping convention attendees healthy amid a surge in Covid cases. “The safety...
A new school year provides students with countless opportunities for socialization and education — and for retailers, it’s a chance to score more...
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
Members of the Society of American Florists elected three new members to the association’s Board of Directors, as well as nine members to positions...
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower...
Extreme heat in the Pacific Northwest in June damaged evergreens and is expected to cause a shortage of boughs and wreaths this holiday season....
Most online shoppers don’t make a purchase. So how can retail florists, who have increasingly relied on their websites during the pandemic, capture...
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom...
The pandemic brought many florists scores of new customers who wanted to connect with loved ones they couldn’t physically see. Can you count on...
Two bills — one to provide disaster aid to producers and another to shore up the country’s infrastructure — are moving through Congress. Domestic...
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure....
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting...