Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How...
5 Ways to Fine-Tune Your Customer Service
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop...
Train Your Way to a Bigger Bottom Line
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced...
Colombia Supply Chain Rebounds — But Challenges Remain
Disruptions to the Colombian floral supply chain resulting from anti-government demonstrations in May have dissipated, at least for now. But while...
E-commerce, Talent, and Trends Focus of SAF Orlando 2021
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw...
New Learning Hub Features 5 New Courses
The Society of American Florists now curates high-quality training, created by the industry's top trainers, teachers, and floral pros in one central...
Connecting with Peers Pays Off
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...
Obituary: Ellen Ellison, 1934-2021
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen,...
COVID Through My Eyes: Shutdown Spurs New Business Venture
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
New Study Offers Insights on Today’s Floral Consumer
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those...
Supplier Event Signals Industry is Ready to Gather
If a recent gathering of floral industry suppliers is any indication, the floral industry is ready to get back to in-person events. Â Close to 500...
Senate Passage of GSP Kickstarts Reauthorization
Congress is one step closer to reinstating duty-free access for Ecuadorian roses. Last week the U.S. Senate passed S. 1260, the U.S. Innovation and...
Here Come the Brides
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
COVID Through My Eyes: Redesign and Reflect
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned...
Capitalize on the Plant Trend this Summer
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature.  Make plants a priority during your...