You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories...
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in...
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
Jenna Naylor Temple, owner of Bloom with Jenna in Grayson, Georgia, won the 52nd annual Sylvia Cup Design Competition at the Society of American...
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
While most of the bouquets handed out during this year’s Petal It Forward event will be given with no reciprocal expectations, Stacey Cofka, a...
Robert “Bob” Williams II, past president and chairman of the Society of American Florists, retired vice president of Smithers-Oasis’ North American...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
The American Institute of Floral Designers Foundation’s “Just Make It Pretty” contest not only celebrates the elements of design, but it also raises...
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding...
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential...
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the...