You may have mastered the art of the feed on social media, but what about stories? According to Instagram’s Business Blog, with Instagram stories...
SAF Orlando 2021 Attendees Turn Knowledge Into Action
By the time Janet Woloszyk had returned from the Society of American Florists’ annual convention she had already taken advice she’d gleaned from...
The Last Mile: Packaging for Delivery
When it comes to packaging for delivery, florists follow different strategies depending on their markets and philosophies, writes Bruce Wright in...
SAF Seeks Award Nominations and PFCI, AAF Applications
Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
Georgia Designer Wins Sylvia Cup at SAF Orlando 2021
Jenna Naylor Temple, owner of Bloom with Jenna in Grayson, Georgia, won the 52nd annual Sylvia Cup Design Competition at the Society of American...
Industry Icons Honored with Awards at SAF Orlando 2021
Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
Florist Uses Petal It Forward To Pay It Forward For Food Bank
While most of the bouquets handed out during this year’s Petal It Forward event will be given with no reciprocal expectations, Stacey Cofka, a...
Remembering Bob Williams: Industry Leader, Mentor and Servant
Robert “Bob” Williams II, past president and chairman of the Society of American Florists, retired vice president of Smithers-Oasis’ North American...
Member Spotlight: LaToya Ferguson
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
AIFD Foundation Contest Pushes Fund Closer to Endowment
The American Institute of Floral Designers Foundation’s “Just Make It Pretty” contest not only celebrates the elements of design, but it also raises...
SAF Orlando Attracts 350 Floral Professionals from 39 States
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
‘Amor Candy’ Chrysanthemum Named Best in Show in SAF’s Outstanding Varieties
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding...
5 Questions to Ask Before Hiring to Grow Your Online Presence
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential...
5 Webinars to Navigate the COVID-19 Delta Variant
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the...