December floral sales were mixed for retailers who responded to a Society of American Florist’s survey, but most are feeling optimistic about...
Valentine’s Day Prep: Best-Kept Secrets for Success
When the Society of American Florists polled retailers about their December holiday sales, it also asked what lessons they learned to apply to...
How I Refreshed Our Brand Through Online Sales
For the last year, Brooke Picard, creative brand manager at All A’Bloom Flowers & Gifts in Lee’s Summit, Missouri, has been focused on tweaking...
How to Keep Google From Putting Your Email In Jail
Google has plans to implement new email security protocols this year to protect its users, which could have a big impact on your marketing emails if...
Young Floral Pros Get First-Hand Look at Flower Farms in San Diego
Sustainability practices, cutting-edge technology, efficiencies and entrepreneurial thinking are hard at work in California floral businesses, and...
Valentine’s Day Prep: ‘K.I.S.S.’ Your Stress Goodbye
A profitable Valentine’s Day is rarely accomplished without frenzy or hiccups, but Michele Peters, AIFD, of Ambiance Floral & Events in Albany,...
2024 Economy ‘Beneficial for Floral,’ Says SAF Chief Economist
Will demand for fresh flowers pick up this year? Will inflation continue to slow? What will freight cost? Charlie Hall, Ph.D., the Ellison Chair in...
Obituary: Kenneth Royer 1931-2023
Kenneth Royer, AAF, a lifelong industry innovator, educator, author and 2021 inductee into the Society of American Florists’ Floriculture Hall of...
Spot an Ad Bashing Flowers? Let Us Know
There shouldn’t be any negative ads about flowers from the undergarment retailer Hanky Panky this Valentine’s Day — and that’s thanks to the Society...
Member Spotlight: Angélique Witcher of Accent Decor in Chamblee, Georgia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Top 10 Headlines of 2023
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Remembering Those We Lost in 2023
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
Florists Rally for December Sales After a Sluggish November
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of...
SAF Elevates 2024 Advocacy Presence
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days...