After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...
Kyle Fessler of Woodburn Nursery and Azalia; U.S. Rep. Andrea Salinas; Oregon Flowers CEO and President Martin Meskers, AAF, Helene Meskers, Oregon...
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
Even the most confident retail florist can fall victim to sales blunders. But by avoiding a few common mistakes, a shop's average sale can increase...
Angelone’s Florist in Raritan, New Jersey, is protective of its service area and keeps a close eye on where the business ranks in the Google map...
Carlos Muina, chief creative officer and head of production at Petal Productions in Miami, talks with floral professionals about how he’s grown the...
George’s Flowers in Roanoke, Virginia, wrapped four delivery vehicles in marketing assets from the “That Flower Feeling” campaign. George’s Flowers...
Fifty Flowers is leveraging Pinterest, where its page gets 10 to 20 million impressions per month. Editor’s Note: This article is part of a series...
This spring, the leading cargo airlines that transport fresh produce and flowers from Colombia committed to reducing CO2 emissions this year by...
Sometimes, good things just fall in your lap. Such is the case with an article circling the Internet titled, "23 Perfectly Valid Reasons to Buy...
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
The U.S. Department of Labor is seeking input from florists to capture more information about floral designers, an effort that could help promote...
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
Teachers who participated in the Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...