Major news outlets, including the Washington Post, the Associated Press and USA Today reported largely positive stories about the floral...
SAF Champions Industry in Valentine’s Day Coverage
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Floral Industry News
SAF Stands Up to Anti-Flower Ads
SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. Valentine’s Day is big business, and...
Floral Industry Fights for Fair Trade, Workforce Solutions, and More
Tim Farrell, AAF, AIFD, PFCI (second from left), talks with a legislative aide during SAF’s Congressional Action Days in 2023. Floral...
Mixed Economic Signals Shape Industry’s 2025 Outlook
Most floral businesses finished 2024 with “good” or “okay” sales but anticipate a mixed economic landscape as they head into 2025 because of rising...
Wanted: Industry Legends and Rising Stars
Leanne Kesler, AAF, AIFD, FDI, PFCI, education director of Floral Design Institute, received the Tommy Bright Award in 2024. Also pictured is SAF...
Smart Strategies for Hiring Leaders
A great manager can inspire a team to new heights — but a bad one? They can drive employees away and cost businesses. In the January/February...
That Flower Feeling Forges Ahead During Leadership Change
Steve Dionne, AAF, executive director of CalFlowers, is leaving the organization to relocate to the Netherlands. Under his leadership, CalFlowers...
Tariff Delay Brings Industry ‘Sigh of Relief,’ For Now
The floral industry is breathing a little easier after President Donald Trump’s proposed 25% tariffs on Canadian and Mexican imports, set to go into...
What’s Driving Up Flower Prices?
South American flower farms are facing numerous challenges that affect pricing. Flower prices have been climbing, and the reasons go far beyond...
California Grower Channels Political Passion Into Action
https://www.youtube.com/watch?v=mVMXxa91elE Next month, floral professionals from across the country will gather in Washington, D.C., for the...
The Pivot Point: A Lifelong Florist Journeys Beyond the Family Business
https://youtu.be/3jpFtDmp_jc Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative...
See an Ad Bashing Flowers? Tell SAF
SAF reached out to Fever, a global platform for live events, to ask that they reconsider their marketing message in social media ads. A global...
Retailers Focus on February Gains After Mixed December Sales
Economic pressures, increased competition and shifting consumer behaviors contributed to mixed December holiday sales for florists, according to a...
Industry Prepares for Valentine’s Day Challenges
As Valentine’s Day nears, one overarching challenge looms large for the floral industry: Timing. Valentine’s Day falls on a Friday — with...
Boost Efficiency with Practical AI Tools
Next Gen LIVE! features two education sessions focused on practical AI skills. The sessions are led by Jen Barnard, AAF, of Fifty Flowers; Ryan...