https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
SAF Chief Economist Charlie Hall, Ph.D., will deliver a keynote at SAF Miami 2024, providing business owners with key insights into the economy. For...
Florists can wear a lot of hats — marketing maestro, sales driver, artistic lead and mentor, to name a few. It’s okay if social media master doesn’t...
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
SAF's Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest...
Breen's Florist in Houston recruits from FFA programs, which is how the shop found employee Elyse Bilanoksi. You probably don’t have to look further...
**U.S. Grown Cut Flower Sales Rise in 2023**
Sales of U.S. grown cut flowers increased by 5.1% in 2023, with smaller floriculture operations growing by 27%. Total floriculture sales remained steady at $6.690 billion. California led in cut flower sales with $211 million. The number of floriculture producers rose by 14.2%, reflecting a shift towards smaller, local operations.
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
The EPA, concerned about the impact of pesticides on endangered species, is in the process of updating the rules on how growers register those...
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
There’s plenty of opportunity for florists to net sales for Father’s Day with some planning and creativity. With Mother’s Day barely in the rearview...
Two recent federal rulings that affect noncompete clauses and overtime pay could change the way some floral companies do business. Two federal...
SAF has last-minute resources for Mother's Day including tips to get journalists' attention, prepare for an interview, and generate a positive media...