Florist Kenneth Royer, AAF, was an industry pioneer. As a second-generation owner of Royer’s Flowers & Gifts, in Lebanon, Pa., Royer was the...
Member Spotlight: LaToya Ferguson
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
‘Amor Candy’ Chrysanthemum Named Best in Show in SAF’s Outstanding Varieties
A deep pink daisy chrysanthemum with a perky lime green center captured judges’ hearts to win the Society of American Florists’ Outstanding...
SAF Orlando Attracts 350 Floral Professionals from 39 States
More than 350 floral professionals from 39 states and 5 countries have gathered in Florida this week for SAF Orlando 2021, the Society of American...
AIFD Foundation Contest Pushes Fund Closer to Endowment
The American Institute of Floral Designers Foundation’s “Just Make It Pretty” contest not only celebrates the elements of design, but it also raises...
5 Questions to Ask Before Hiring to Grow Your Online Presence
Your floral shop’s website is an independent business unit. However, a robust digital strategy and the right team with the right skills is essential...
3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
Indiana Businesses Joins Forces to Petal it Forward
Sharon Grubbs, owner of Foister’s Flowers and Gifts, and Jack Surface, owner of two Midas auto shops, are both big advocates and supporters of their...
Industry Professionals to Gather for SAF Orlando 2021
Hundreds of industry professionals and experts will gather next week in Florida for the Society of American Florists’ first convention since 2019....
Reduce Shipping Costs With These Tips
You might not be able to do much to reduce the rising costs of flowers, hard goods or even your electric bill. But there is one expense that...
Member Spotlight: Marcela López-Vallejo, AIFD, PFCI
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Optimize Your Exterior With Merchandise Displays
Merchandise displays outside a floral shop can entice customers to linger, make impulse purchases, pop in the store and even share the beautiful...
5 Webinars to Navigate the COVID-19 Delta Variant
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the...
14 Designers Vie for Sylvia Cup at SAF Orlando 2021
Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create...
Make the Most of Designer’s Choice Arrangements
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for...