When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
A Petal It Forward Participant’s Recipe for Success
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets...
Member Spotlight: Jeanne Ha of Park Florist
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Petal It Forward Brings Smiles Nationwide
Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American...
Pandemic Ingenuity Boosts Sales
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
SAF Receives $250,000 Donation for Marketing, Education
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I...
Profit Blast: Learn Tips for Sustainable and Profitable Design
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists...
Floral Professionals From 45 States Prepare to Petal It Forward
Just like the blooms themselves, the plans to participate in the Society of American Florists’ Petal It Forward flower giveaway are unique, not only...
Amidst Staffing Challenges, ‘Profit Blast’ Offers Real Solutions
The labor shortage doesn’t appear to be improving much nationwide — or in the floral industry, where florists have been hampered by staffing...
SAFPAC Fundraiser Nets $35,000 for SAF Advocacy Efforts
The results are in: SAFPAC’s annual fundraiser tallied a record-setting $35,050 in contributions and pledges at SAF Orlando 2021. Twenty SAF members...
Add Ornamental Berries to Complement Any Flower
Available in an assortment of colors, shapes, and sizes, ornamental berries complement almost any flower and foliage, writes Katie Vincent in the...
Member Spotlight: Andy Fiannaca
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Leverage Petal It Forward Resources for a Successful Event
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual...