The U.S. floral industry will soon have — for the first time — comprehensive data on domestic floriculture production and sales in all 50 states...
Washington D.C. Florist Showcases Small Business Saturday
Mondays are hectic days for deliveries at Lee’s Flower and Card Shop. The Monday before Thanksgiving is especially busy, and co-owner Stacie Lee...
Florists Get Back to Basics to Leverage ‘Shop Local’ Movement
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists...
Add Visual Interest and Perceived Value with Proteas
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and...
Control Fresh Product and Labor Costs
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple...
Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Families Reunited in Holiday Campaign and Contest
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a...
Inspire Your Team, Prevent Burnout
As we hurdle toward the busy holiday season, consider measures that prevent burnout. One strategy? Inspire you team to learn new things, such taking...
Jazmin Albarran: ‘This industry is the best kept secret’
Jazmin Albarran came to the horticulture industry in May 2021 when she stepped into the role of executive director for Seed Your Future, which works...
Freight Costs, Concerns, Intensify Ahead of Holidays
The increasing expense and difficulty of moving flowers internationally is a growing concern as the industry prepares for the December holidays —...
Member Spotlight: Theresa Colucci of Meadowscent
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Maximize Sales with the Holiday Planning Package
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales...
California Suppliers Share Challenges, Opportunities
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking;...
Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will...
4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their...