Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in...
See A Negative Flower Ad? Let SAF Know!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Member Spotlight: Mary Lechliter-King of Lea’s Floral Shop
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Get Ready for a Successful Valentine’s Day
[mom_video type='vimeo' id='665268788' width='800' height='533'] [gap height="10"]Valentine’s Day is always busy, but this year, February 14 falls...
Make Your Shop a Plant Destination
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can...
SAF Will Help You Learn, Prosper and Connect in 2022
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...
4 Financial Resolutions for a Profitable Year
The New Year presents the opportunity to grow from past mistakes and push yourself with new goals. What better goal for your business than to...
Tips for an Easier, More Profitable Valentine’s Day
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year,...
Attract New Types of Plant Parents
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in...
Rose Parade Floats Make Spectacular Return Amid Logistic Challenges
Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena,...
Get Help to Make Your Next Hire
Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with...
Paying Tribute to Those We Lost in 2021
The floral industry lost many bright lights in the last year, including two SAF past presidents. If there are other floral industry member names and...
2021 In Review: SAF Reconnected the Industry with Live Events, Content and Advocacy
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still,...
SAF to Take Industry Issues to Capitol Hill in March
Rising costs. Stalled supply chains. Labor woes. Make sure Congress understands the impact of these challenges on your business. Join your peers at...
Veri Peri Named Pantone Color of the Year
All is calm; all is bright. That’s the future we all crave and the mood the Pantone Color Institute struck with Veri Peri (Pantone 17-3938), a...