When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to...
Seed Your Future Promotes Industry Careers at FFA Convention
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA...
PMA and United Fresh Join to Form International Fresh Produce Association
The new organization created by the merger of two major trade associations representing produce and floral in the mass market has a name:...
Holiday Success: Forecasting Holiday Sales
Forecasting sales is an important part of preparing for holiday business. An accurate projection can inform decisions about how much product to buy...
Profit Blast Preview: Incentive Programs to Attract and Retain Talent
Rewarding employees for sales, productivity, and more not only helps attract and retain motivated workers, but it also drives sales and...
Encourage Fall Holiday Sales with SAF’s Social Media Graphics
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
National Floral Marketing Promotion Proposed
For years, flower prices and sales were flat. Industry leaders wondered how they could convince consumers to buy flowers with as much regularity as...
Profit Blast Preview: Streamline Marketing To Save Time, See Results
When business is strong, and staffing is lean, it can be easy to let some tasks, such as marketing, fall by the wayside. “As we know, the floral...
Holiday Success: Deck Your Website for Holiday Sales
It’s almost time to deck the halls — and your website. Web orders have become a major driver of sales for retail florists, especially during...
A Petal It Forward Participant’s Recipe for Success
For one Virginia florist, Petal it Forward was a success in every way. Not only did George’s Flowers in Roanoke, Virginia, give away 4,000 bouquets...
Member Spotlight: Jeanne Ha of Park Florist
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Petal It Forward Brings Smiles Nationwide
Smiles abounded as the floral industry brightened their communities nationwide with flower giveaways Wednesday during the Society of American...
Pandemic Ingenuity Boosts Sales
The pandemic brought with it different challenges for floral professionals from coast to coast. Florists — resilient, resourceful, and flexible —...
Florists Predict Strong Holiday Sales Despite Supply Concerns
Florists and wholesalers are expecting strong holiday sales this year — and bracing for potential disruptions in the supply chain. Using Valentine’s...
SAF Receives $250,000 Donation for Marketing, Education
Herman Meinders, AAF, was three weeks into selling subscriptions for his new wire service, American Floral Services, and was ready to give up. “I...