It’s bold. It’s bright. It’s fun. And, it touts the benefits of flowers. “That Flower Feeling” — a marketing campaign created and funded by...
Four Tips to Combat the Rising Cost of Goods
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a...
Looking for Valentine’s Day Pre-Orders? Target Men
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these...
Use Social Media Templates to Drive Valentine’s Day Sales
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers...
Forecast Your Valentine’s Day Sales to Predict Staffing Needs
Valentine's Day falls on a Monday this year, a slower sales day for what is typically one of the busiest holiday weeks for florists. With two years...
Make Your Shop a Plant Destination
Houseplants fill shelves at all kinds of retail outlets, from supermarkets to home improvement stores and deep discount centers. Retail florists can...
Member Spotlight: Mary Lechliter-King of Lea’s Floral Shop
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Floral Trends to Embrace in 2022
Floral style preferences vary geographically and demographically; still, there are several universal trends in the industry that have come to be in...
See A Negative Flower Ad? Let SAF Know!
It’s that time of year when flowers are often portrayed in a negative light to give a competitive edge to other products vying for Valentine’s Day...
Get Ready for a Successful Valentine’s Day
[mom_video type='vimeo' id='665268788' width='800' height='533'] [gap height="10"]Valentine’s Day is always busy, but this year, February 14 falls...
SAF Will Help You Learn, Prosper and Connect in 2022
Are you struggling with hiring and retaining talent? Do you value peer to peer connection? Do you need a “help-line” for all the changes you’re...
Attract New Types of Plant Parents
Millennials and Gen Z usually take the spotlight as the market segment that’s driving houseplant sales. While this group is definitely interested in...
Tips for an Easier, More Profitable Valentine’s Day
Now that the trees and wreaths have come down and the New Year’s confetti has been swept away, it’s time to jump on Valentine’s Day prep. This year,...
4 Financial Resolutions for a Profitable Year
The New Year presents the opportunity to grow from past mistakes and push yourself with new goals. What better goal for your business than to...
Rose Parade Floats Make Spectacular Return Amid Logistic Challenges
Saturday saw the return of floats elaborately decorated with an abundance of flowers as they traveled down Colorado Boulevard in Pasadena,...