He’s back! J Schwanke, AAF, AIFD, PFCI, returned to national television earlier this month with the fourth season of his award-winning PBS...
Year after year, houseplants have a growing mass appeal. But when it comes to caring for them, many people are clueless. In the latest issue of...
April is Stress Awareness Month and the media will be focused on all things stress-related, including how to stress less. Join that messaging by...
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
Though federal guidelines currently limit their size and application, small unmanned aerial systems (UAS) can enhance the safety and efficiency of...
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the...
Large hearts adorned with flowers and a message of peace took center stage in 40 cities across the world earlier this month, part of a unified act...
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family...
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry...
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers....
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...