Signing bonuses. Flexible schedules. Record high wages. Despite businesses’ unprecedented attempts to lure workers the past two years, much of the...
An eye-catching window display to drive-by traffic, a website with strong content will capture Google’s eye, and a video will turn heads on social...
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Accepting tips has long been how restaurant workers make a living. Recently, the practice has become more prevalent at flower shops. In the latest...
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small...
[mom_video type='vimeo' id='720469524' width='800' height='450'] [gap height="5"]Editor’s note: In this new SAF NOW video series, managing editor...
Teia Bennett lovingly and expertly arranged her sons’ donated Pokémon collectibles among the yellow, orange, purple and red roses, green hydrangea,...
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...
A slew of financial companies are contacting florists offering to file for the Employee Retention Credit (ERC), but floral industry leaders warn...
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the...
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the...