[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
The National Retail Federation has good news for the floral industry. Flowers ranked second on a list of top gifts for Mother’s Day, just behind...
In any business, it can be easy to ride the current and focus on today’s profits. But to ensure any industry can endure, business owners have to be...
About a week ago, Kelsey Thompson, AIFD, spent 15 minutes making tweaks to her Google Business Profile (formerly known as Google My Business). Three...
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
VistaPrint, a global company that produces marketing products, and the American Kennel Club were among the five companies recently contacted by the...
[mom_video id='BkagJ_eYcwA' width='900' height='506'] The commercial opens with three real-life moms arriving on set to audition for the role...
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike...
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists' has a Prom...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
When it comes to navigating sustainability standards and practices in the floral industry, it’s easy to feel like a small sprout in a big garden. In...
[mom_video type='vimeo' id='700570503' width='900' height='506']When Valerie Crisostomo entered the floral industry several years ago, she found she...
Jeanne Ha, AIFD, had a strong portfolio of corporate clients at her flower shop just outside Washington, D.C. until the pandemic shut down...