With the flower sales boom of the pandemic in the rearview mirror, many floral businesses are deploying clever marketing to capture their customers’...
For Many Florists, Love Was in the Airwaves
Media coverage of Valentine’s Day gave florists the opportunity to encourage early ordering and emphasize why flowers are the perfect gift. In a...
SAF Responds to Sustainability Misinformation in the Media
The Society of American Florists swiftly responded last week to two major media outlets that published misleading opinion pieces about the floral...
 Leverage AI to Give Blogs an SEO Boost
Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links —...
SAF Members Ask Lawmakers for Increased Floriculture Research Funding
Building on past successes, members of the Society of American Florists will take to Capitol Hill next month to make a case for increased...
Are You on Your Wholesaler’s VIP List?
The night before a big wedding, florist Tim Healy realized he’d forgotten to order much needed flowers. “You kind of get that sickening feeling in...
SAF Hires Industry Insider to Build Partnerships
An industry insider and entrepreneur with a passion for flowers has joined the Society of American Florists as its director of development. Maura...
Survey: Floral Businesses Did ‘Okay’ in 2023, Uncertain About 2024
Business in 2023 was okay or good for most floral businesses compared to 2022, according to the Society of American Florists’ biannual economic...
Negative Publicity Watch: SAF Calls Out Klarna, Shutterfly and Others for Bashing Flowers
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day...
Moving Valentine’s Day Flowers Is a Yearlong Logistics Dance
Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Want Big Returns from Valentine’s Day? Target Young Adults in Love, Survey Says
Florists wanting to cash in this Valentine’s Day would do well to target marketing to young adults who want to spoil their significant others....
How I Run a Flower Shop and Travel the World
Soon after Holly Haveman bought into her family business, Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, she realized something had to...
Valentine Ad Encourages Viewers to ‘Believe in Love’
This Valentine’s Day, Teleflora delivers a message of hope to those who don’t have a special someone — a demographic that’s risen drastically in...
Why You Can’t Get That Coveted Flower (Hint: It’s Complicated)
Carmen Lucia Marquez, marketing manager for the breeder Ball SB, wants to change a decades-long challenge in breeding — the disconnect between...
Teachers Get Resources to Talk ‘Green’ Jobs in the Classroom
Seed Your Future is launching a program to train high school science teachers nationwide about the horticulture and floriculture industries and give...