Artificial intelligence tools can improve your SEO in blog posts, which help the posts rank higher in search engine results.
Creating blog posts that generate clicks involves a strategic blend of SEO, a unique brand voice, imagery, and a seamless web of internal links — all orchestrated to resonate with readers and search engines. Sound like a feat? Artificial intelligence can assist.
1. Research Keywords
Every SEO optimized blog post begins with thorough keyword research. Tools like SEMRush and Ahrefs offer invaluable insights into the terms and queries your target audience is searching for. Identifying these keywords paves the way for content that not only answers your audience’s questions but also elevates your visibility in search engine rankings.
Once you identify the keywords, use an AI tool like Jasper — which has an SEO plugin — to write a blog post using those keywords.
2. Craft Compelling Titles and Meta Descriptions
Your title is the beacon that guides readers from a search engine result to your blog. Pairing primary keywords with engaging language that speaks directly to the searcher’s intent is crucial. Another key to getting clicks is including a meta description, which offers a concise preview of the blog post’s content and often shows up in search results. Weaving in keywords to both the title and meta description boosts its discoverability.
3. Use Header Tags Effectively
Header tags (H1, H2, H3, etc.) structure your content, making it more digestible for both readers and search engines. H1 tags are reserved for your title, while H2 and H3 tags organize your content into subsections. These header tags should incorporate secondary keywords to enhance your SEO further.
4. Find Your Unique Voice
Your brand voice is the personality of your content. AI tools like Jasper can hone in on a voice that’s uniquely yours — clear, empowering, and forward-thinking — ensuring your message is both captivating and consistent across all posts.
5. Create a Visual Impact
When it comes to search results, Google values images more than copy, and video more than images. Each image and video needs text so that it can be discovered by search engines.
Incorporating relevant images with AI tools like Midjourney, Dall-E, and Adobe Firefly adds visual appeal and makes your post more engaging. Text for each image should describe the image content in detail and include targeted keywords to boost SEO.
6. Weave a Web of Content
Internal links connect blog posts to relevant content across your site, enriching the reader’s journey and bolstering your SEO strategy by increasing page search engine rankings throughout your site. This practice not only enhances user engagement but also reinforces your site’s architecture in the eyes of search engines.
7. Promote on Social
Once your post is live, promotion becomes key. Sharing your content across social platforms expands its reach and visibility. Pinterest and YouTube are especially important as they are both indexed by Google and you can link back to the website from those platforms, increasing your SEO.
Engage with your followers through comments and shares to build a community around your brand and drive traffic back to your blog.
Nicole Donnelly is the founder of AI Smart Marketing, which specializes in various services including AI smart marketing strategy, implementation, website design and build, social media, and AI training.
