Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...
‘The Sky is the Limit’ for Drones
Though federal guidelines currently limit their size and application, small unmanned aerial systems (UAS) can enhance the safety and efficiency of...
Amplify the Floral Industry’s Voice in Washington
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the...
Save Time and Boost Business with Email Automation
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
Flowers Spread Message of Peace
Large hearts adorned with flowers and a message of peace took center stage in 40 cities across the world earlier this month, part of a unified act...
Train New Designers Quickly with Flower Prep School
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...
SAF’s ‘Marketer of the Year’ Returns
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry...
Immigration Reform: Are We Making Progress?
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Obituary: “Joey” Schwanke 1931-2022
Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family...
Boost Productivity with a Bonus Program
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers....
Boost Spring Sales with SAF’s Social Media Graphics
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...
Are You Making Money on Delivery?
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business...
Floral Community Raises $40,000 for Ukrainians
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the...
SAF’s Advocacy Priorities: Duty-Free Access to Fresh Product
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...