Large hearts adorned with flowers and a message of peace took center stage in 40 cities across the world earlier this month, part of a unified act...
Train New Designers Quickly with Flower Prep School
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Economic Outlook: Inflation, Supply Chain Expected to Improve
Inflation, supply chain stagnation and other negative effects of ongoing global crises are expected to abate, but the floral industry will likely...
SAF’s ‘Marketer of the Year’ Returns
After a two-year hiatus, SAF’s Marketer of the Year competition is back. The coveted award, which honors a marketing-savvy floral industry...
Immigration Reform: Are We Making Progress?
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Obituary: “Joey” Schwanke 1931-2022
Jo Ellen “Joey” Schwanke, AAF, NAFD, PFCI, dedicated her life to flowers. From a childhood spent playing at — and later operating — the family...
Boost Productivity with a Bonus Program
Labor continues to be one of the floral industry’s toughest challenges. Shop owners around the country are learning to do more with fewer workers....
Boost Spring Sales with SAF’s Social Media Graphics
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...
Are You Making Money on Delivery?
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business...
Floral Community Raises $40,000 for Ukrainians
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the...
SAF’s Advocacy Priorities: Duty-Free Access to Fresh Product
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Profit Blast Preview: Hone Your Communication Superpowers
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected...
Member Spotlight: Patricia Houck of House of Blooms in Sugar Land, Texas
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Interview Hacks to ID, Recruit Top Talent
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her...
Come to D.C. for a ‘Mind-Blowing’ Experience
[mom_video type='vimeo' id='683859291' width='800' height='450'] Think you are too busy to leave your business for a few days? Intimidated by the...