Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Create a Dedicated Wedding Site to Grow Your Business
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding...
Five Minutes with Derek Woodruff on How the Next Gen Can ‘Level Up’
[mom_video type='vimeo' id='716050900' width='900' height='505'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...
Momentum Builds for FNRI Funding Increase
As Congress weighs budget priorities for 2023, the industry is “well positioned” to receive support for a funding increase for floriculture...
Is Digital Flower Gifting on the Horizon?
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual...
Measure Designer Productivity To Determine Wages
Your designers are likely your most skilled (and highly compensated) workers. You need to put their time to good use. In the latest issue of Floral...
Floral Industry Bands Together to Commemorate Memorial Day
As thousands of stems of roses, lilies, tulips, sunflowers, and more make their way to cemeteries around the country this Memorial Day, Ramiro...
Get Creative to Promote Father’s Day Arrangements
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Obituary: Redbook Florist Services Founder James Fred Swindle Dies
James Fred Swindle, who owned National Florist Directory and founded its subsidy, Redbook Florist Services, died April 23. Swindle worked for the...
Four Ways to Plan Now for Profitable Summer Events
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business...
Wedding Work: Double Down or Scale Back?
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
Member Spotlight: Eric Fernandez of Continental Flowers in Miami, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Ramped Up Your Marketing? Apply for SAF’s Marketer of the Year Award
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...
Boost Graduation Sales with SAF’s Social Graphics
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...