To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of...
Tips for Tipping
Accepting tips has long been how restaurant workers make a living. Recently, the practice has become more prevalent at flower shops. In the latest...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on...
Member Spotlight: Doug Cole of D.S. Cole Growers in Loudon, New Hampshire
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Great Customer Service Can Offset Consumers’ Inflation Woes
There may be little retailers can do to bring down inflationary prices while maintaining a healthy profit margin, but a new survey found that small...
Five Minutes With Ellie LaFever on Leadership Superpowers
[mom_video type='vimeo' id='720469524' width='800' height='450'] [gap height="5"]Editor’s note: In this new SAF NOW video series, managing editor...
Floral Industry Rallies Behind Uvalde Florists
Teia Bennett lovingly and expertly arranged her sons’ donated Pokémon collectibles among the yellow, orange, purple and red roses, green hydrangea,...
Tap Into Consumers’ ‘Great Expectations’ in Orlando
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Next Gen to Get Insider Look at Floral Industry Epicenter
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...
Beware of Offers to Help Claim the Employee Retention Credit
A slew of financial companies are contacting florists offering to file for the Employee Retention Credit (ERC), but floral industry leaders warn...
Prep Flowers to Thrive at Outdoor Events
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the...
Want a Taste of SAF’s Convention? Check Out Career Connection
Continuing education is one of the best investments floral professionals can make in their careers. The Society of American Florists’ annual...
Reinvesting Pays Off for Florists
Sales have doubled in the past year at Blumen Meisters Flower Market, but Mariah Schultz isn’t just banking the profits. She’s reinvesting in the...
Member Spotlight: King William Florist in King William, Virginia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
SAF Pushes Back on Potential Overtime Rule Changes
With current workforce shortages, supply chain disruptions, and inflation pushing business operational costs higher, the Society of American...