Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Four Ways to Plan Now for Profitable Summer Events
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business...
Ramped Up Your Marketing? Apply for SAF’s Marketer of the Year Award
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...
Member Spotlight: Eric Fernandez of Continental Flowers in Miami, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Tackle Event, Labor and Inflation Challenges at SAF’s 1-Day Profit Blast
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
Wedding Work: Double Down or Scale Back?
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
Boost Graduation Sales with SAF’s Social Graphics
Graduations are back! Make sure your customers know you have the graduation flowers they need to celebrate. The Society of American Florists has a...
SAF’s Advocacy Prompts Change in Negative Floral References
The Society of American Florists and its members were instrumental in promoting favorable media messaging around Mother’s Day flowers, and SAF’s...
Tackle HR and SEO Woes with One Click
Struggling with training new employees? Or how to get your website in front of consumers who are ready to buy? SAF has you covered. Two new courses,...
Profit Margins Suffering? Here’s How Savvy Event Florists Stay Profitable
The past two years have seriously challenged event florists — first with mass cancellations and the (often multiple) reschedule shuffle, followed by...
Seed Your Future’s Contest Shows Children the Power of Plants
Seed Your Future’s fifth annual plant drawing contest captured the imaginations of a record 6,050 children — a 36 percent increase from 2021 —...
VIDEO: Five Minutes With Jet Fresh Flower Distributors On Company Culture
[mom_video type='vimeo' id='708670525' width='900' height='506'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
Learn, Network and Grow With SAF’s Events
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Tackling Tough Questions About Mother’s Day Flowers?
The media is looking for Mother’s Day stories, and many news outlets seem to be focusing on supply chain issues and inflation — and how that will...
Today Show: Your Florist Will ‘Make It Happen’ on Mother’s Day
[mom_video id='ZGCJuPGAA1U' width='900' height='450'] Millions of viewers across the country who tuned in to the Today Show last week heard some...