The U.S. floriculture industry’s sales grew nearly 16 percent from 2019 to 2021, hitting the $6 billon mark for the first time, according to the...
SAF Pushes Back on Potential Overtime Rule Changes
With current workforce shortages, supply chain disruptions, and inflation pushing business operational costs higher, the Society of American...
Five Minutes with Derek Woodruff on How the Next Gen Can ‘Level Up’
[mom_video type='vimeo' id='716050900' width='900' height='505'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
Member Spotlight: King William Florist in King William, Virginia
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Create a Dedicated Wedding Site to Grow Your Business
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding...
Build a Successful Incentive Program
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Mother’s Day Sales Stay Strong
Despite inflation, competition from other gift-giving companies, and renewed opportunities to take mom on outings, flowers and plants remained a...
Momentum Builds for FNRI Funding Increase
As Congress weighs budget priorities for 2023, the industry is “well positioned” to receive support for a funding increase for floriculture...
Is Digital Flower Gifting on the Horizon?
Your customers might soon need to give two floral gifts to a recipient for a special occasion — one for the real world, and another for the virtual...
Measure Designer Productivity To Determine Wages
Your designers are likely your most skilled (and highly compensated) workers. You need to put their time to good use. In the latest issue of Floral...
Floral Industry Bands Together to Commemorate Memorial Day
As thousands of stems of roses, lilies, tulips, sunflowers, and more make their way to cemeteries around the country this Memorial Day, Ramiro...
Get Creative to Promote Father’s Day Arrangements
Father’s Day is quickly approaching on June 19 and, although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Four Ways to Plan Now for Profitable Summer Events
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business...
Ramped Up Your Marketing? Apply for SAF’s Marketer of the Year Award
A wholesaler who developed a marketing campaign to encourage consumers to buy from local florists. A grower who thrust proteas into the national...
Member Spotlight: Eric Fernandez of Continental Flowers in Miami, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...