If you’ve logged onto Instagram lately, you’ve no doubt noticed that short videos called “Reels” dominate the site, as they do on other social media...
With speculation of a recession on the horizon and some florists reporting a slowdown in sales, it’s important to implement strategies now to boost...
[mom_video type='vimeo' id='740398026' width='900' height='508'] Since returning from the Society of American Florists’ Next Gen LIVE! event in...
When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his...
The Society of American Florists will hold its annual member meeting on Sept. 8 during SAF Orlando 2022, the organization’s 137th annual convention...
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he...
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in...
The Senate and House’s recent proposed funding increases for the Floriculture Nursery & Research Initiative started with SAF members putting the...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Scotts Flowers hasn’t had many sales from TikTok, but it is still an important piece of their marketing strategy, says Taylor Choi, product...
E-commerce has been on the rise for nearly two decades, with an absolute explosion in 2020 when COVID-19 forced much of the world’s population to...
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect...
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of...
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
Save the date! Wednesday, Oct. 19 is the date of this year’s Petal It Forward, the Society of American Florist’s international goodwill initiative,...