Do you worry about the impact of inflation on your profit margin? Are you looking to connect with professionals across the floral supply chain? Do...
Get Ready for a Profitable Valentine’s Day
Now that the new year has officially begun, it’s time to start preparing for a busy and profitable Valentine’s Day. The Society of American...
2022 in Review: SAF Led in Industry Advocacy, Education and Connections
As the floral industry navigated a year marked by a boom in weddings coupled with historic inflation — and a dip in sales for some — the Society of...
Remembering Those We Lost in 2022
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
Obituary: Cheryl Van Winkle 1950-2022
Cheryl Van Winkle, who grew what started as a family grocery and flower business into two retail flower locations and a floral wholesale company in...
Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...
Be Strategic About Last-Minute Holiday Sales
It’s coming down to the wire but you still have holiday merchandise to move. Although you may have visions of inventory collecting dust dancing in...
Make an Impression with Social Ads
Running social media ads may feel like a stab in the dark. These bite-sized ads need to capture the attention of an audience who are constantly...
Member Spotlight: Diane Hess of The Flower Place in New Castle, Delaware
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
4 Tips to Manage Event Work, Clients and Time — and Stay Sane
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week....
Save the Date for SAF’s 2023 Events
The Society of American Florists has a full slate of events for 2023 that will help you learn, prosper and connect! The 2023 events include: Virtual...
Member Spotlight: Erik Hagstrom of Albin Hagstrom & Son in Pierson, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Member Spotlight: Eddie Wingrat of Flowers & Fancies in Owing Mills, Maryland
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was...
Holiday Prep Series: Keep Employee Mental Health Top of Mind
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business,...