Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue,...
Summer Refresh: Workshop Your Way to New Customers
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Floral Industry News
Is Your Team Selling…or Settling?
Imagine this: A customer calls your flower shop to order an arrangement that will cheer up his sister after a job loss, and he’s offered a $35...
Sympathy Trends Are Shifting. Are You Ready?
Sympathy giftware sales are on the rise at GeNell's Flowers in Piqua, Ohio. When Steve Neubauer joined the family flower shop nearly 50 years ago,...
Floral Industry Prepares for July Tariff Changes
With the clock ticking on a temporary pause on some tariffs — set to expire July 9 — the floral industry is once again bracing for changes in costs...
Give Customers Confidence to Spend More
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer...
Right-Size Your Business for a Better Bottom Line
Moderator Sam Bowles, AAF, of Allen’s Flowers and Plants in San Diego and panelists Monty Pereira of Watanabe Floral in Honolulu and Keith...
Summer Refresh: Build a Culture That Rewards Effort and Impact
Penny’s by Plaza Flowers in Philadelphia incentivizes designers by paying them on a per-piece basis. Retaining talented staff is vital to building a...
Summer Refresh: Turn Mother’s Day Wins Into Summer Gains
Not only were Kern Park Flower Shoppe's Mother’s Day sales up by double digits over last year, but half of buyers were new customers, says Holly...
Build a Business That Runs Without You
Ben Heroman of Billy Heroman's Flowerland Burnout is common among floral industry business owners, a result of working well beyond a 40-hour work...
Mother’s Day Flower Purchases and Sales Climb
The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty and...
SAF to Induct 32 AAF and PFCI Honorees
Nearly three dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
Boost Wedding Margins With These 8 Rules
Scott Jones (right) of American Floral in Columbia, South Carolina, saves on labor by avoiding late-night wedding tear downs. Wedding work may be...
Unlock Growth and Ideas That Deliver ‘Immediate’ Results
SAF Phoenix 2025 convention attendees will have the opportunity to meet with dozens of vendors at the Supplier Expo. Jonathon Boundy has been to...
SAF Amplifies Florists in National Mother’s Day Coverage
Florists, flowers and tariffs dominated Mother's Day news stories. Among those featured were Liza Roeser, AAF, of FiftyFlowers (top left) and Tracy...
Master the Metrics That Drive Profitability
Ever wonder how your shop’s financials compare to top-performing businesses? In the May/June issue of Floral Management, floral finance expert Paul...