Winner of the 55th annual Sylvia Cup Design Competition Jackie Lacey, AAF, AIFD, CFD, PFCI, with first-runner up Sharon Ivey AIFD, PFCI, AAF, CFD,...
Jackie Lacey Wins 55th Annual Sylvia Cup Design Competition
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Floral Industry News
Women in Floriculture Group Aims to Empower and Connect
More than 50 female floral professionals attended the kick-off event for the new group, Women in Floriculture, at SAF's annual convention in Miami...
Digital Power Up: Unleash the Power of Keywords
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Tiger Lily Florist Wins SAF’s Marketer of the Year Award
Ann Stewart of Smithers Oasis and Amanda Jedlinsky of SAF presented Tiger Lily Florist owner Lisa Hays Holmes with SAF's 30th annual Marketer of the...
‘Manuela’ Delphinium Wins Outstanding Varieties Competition
'Manuela,' a double-petal delphinium grown by Vallefor, won "Best in Show" at SAF's Outstanding Varieties Competition. The Outstanding Varieties...
SAF to Induct 14 AAF and PFCI Honorees
More than a dozen floral professionals have earned their letters, signifying their professionalism and commitment to the industry. Seven...
SAF Chief Economist: Keep Long-Term Perspective Amid Market Fluctuations
SAF Chief Economist Charlie Hall, Ph.D., gave a keynote at SAF Miami 2024. Monday’s stock market crash shouldn’t worry floral businesses too much,...
Put Your Well-Being First With SAF’s New Personal Growth Courses
Industry veteran, author, and motivational speaker Barry Gottlieb partnered with SAF to bring SAF members a free course about personal growth. The...
Digital Power Up: Supercharge Your SEO With Social Smarts
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Pressure to Push for Floriculture Research Funding Greater than Ever
Scott Blumenthal, general manager of Chrysal in Doral, Florida (left), and SAF President & Chair Oscar Fernandez, director of sales for Rio...
Get a Behind-the-Scenes Look at Miami Flower Importing and Production
Attendees of a past Next Gen LIVE! event toured USA Bouquet in Miami, where workers assemble bouquets. USA Bouquet is a stop at this year's optional...
2024 Floral Sales ‘Okay’, Up from 2019
After an “okay” first two quarters for the majority of floral businesses that responded to a survey by the Society of American Florists, uncertainty...
Oregon Grower Hosts Congresswoman and Talks Industry Issues
Kyle Fessler of Woodburn Nursery and Azalia; U.S. Rep. Andrea Salinas; Oregon Flowers CEO and President Martin Meskers, AAF, Helene Meskers, Oregon...
Minimize Waste with High-Margin Designs
Kelsey Thompson, AIFD, of Bloom Floral and Home Studio in Algona, Iowa, and Doug Bates, AIFD, CF, of Designs by Vogts in Sturgis, Michigan, share a...
Banish These Blunders for Better Sales
Even the most confident retail florist can fall victim to sales blunders. But by avoiding a few common mistakes, a shop's average sale can increase...