Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on...
CEO Discusses Merger of FTD and From You Flowers
Last month FTD and From You Flowers, a large floral ecommerce company, announced a merger — a business move that was considered years earlier but...
SAF Adds Breeder Category to Outstanding Varieties Competition
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...
Explore Design As a Celebration of Life in Boston
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
Win Back Sympathy Sales
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the...
Ace Leadership With These 5 Actions
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...
Get Ready for the Wedding Rush
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract...
U.S. Floriculture Sales Inch Up; Cut Flowers Sales and Producers Decline
The U.S. floriculture industry saw a 4.2 percent increase in sales last year over 2021, while cut flower sales fell, as did the number of...
Tap Into Trends
As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last...
3 Tactics to Rev Up Summer Sales
Whether you’re conducting a post-mortem Mother’s Day analysis or planning how to boost summer sales, there is always room for a few more...
Plug Into the Power of AI in Miami
[mom_video type='vimeo' id='831924420' width='900' height='506']Exactly what is artificial intelligence, and how can it help floral pros? [gap...
Why Are Some Roses So Hard to Find?
Anyone tasked with ordering ‘Playa Blanca’ or ‘Quicksand’ during the height of wedding season knows some roses can be as hard to come by as Taylor...
Focus on Father’s Day Sales
Father’s Day is quickly approaching on June 18, and although it isn’t the typical flower giving holiday, men love to receive flowers for the same...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...
Drive Retention and Sales with Behavior Insight
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...