Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition...
Sylvia Cup to Test 13 Designers with Surprise Theme
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Floral Industry News
Examine the Economic Factors Influencing the Floral Industry at SAF Maui 2016
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for...
After Labor Day, Not Much Hope for Congressional Action
Senators and representatives may be returning to work this week, but don’t expect a lot of action in Congress, according to Shawn McBurney, SAF’s...
Foreign-Owned Flower Farms Attacked in Ethiopia
Esmeralda Farms BV in Holland has closed its doors and laid off its employees as of Sept. 6. The late-breaking news comes after a devastating attack...
Eugene N. Yoshihara, AAF: 1935-July 2016
A beloved floral industry member who overcame prejudice during World War II to serve his country and help build one of the longest-running family...
Wesley Berry Shutters Three Detroit Area Stores
Industry members are reacting this week to the news that Wesley Berry Flowers, a 70-year-old company whose order-gathering practices have been...
At AIFD Symposium, Awards, Designs and New Leaders
Stunning floral designs. New leaders. Major awards. And more than a little fun in the California sun. These were just some of the high notes of The...
Business Botox Pumps Youthful Energy into Your Business at SAF Maui 2016
Feel like your business has lost its edge? Take risks to stay relevant and gain the edge over your competition. Brad Denham will share how he and...
Students Honored at ASHS Annual Conference
Two students whose research projects have been supported by the American Floral Endowment (AFE) were recognized during the 2016 American Society for...
SAF Elects New Council Leaders
SAF members have elected nine members to positions on its Retailers, Wholesalers and Growers Councils. New council members begin their terms at the...
California Senate Passes Farmworkers Overtime Bill
The California Senate on Monday passed a bill that would expand overtime pay for farmworkers. Introduced by Assemblywoman Lorena Gonzalez (D-San...
Representative Visits N.H. Grower to Talk Issues
In Loudon, New Hampshire, Doug Cole and his team at D.S. Cole Growers recently hosted a congressional guest. Rep. Annie Kuster (D-N.H.) toured the...
Grants Awarded to Support Aspiring Floral Designers
Five floral design programs have received a total of $28,700 through the American Floral Endowment's James and Helen Phillip Program. Created to...
Florists, Flowers Pop Up in Pop Culture
Ever worry sympathy flowers are out of fashion with younger consumers? Maybe not for mobile devices. When Kim Kardashian West’s 2011 Blackberry Bold...
More Than $35,000 Awarded in AFE 2016 Scholarships
Erin Hsu wants to study how the aesthetics of flowers affect our surroundings. Terah Kalk is exploring what people need and prefer when it comes to...