When Karen Flanders put out a call for volunteers to help support her Petal It Forward event, she wasn’t exactly sure what she — or her volunteers —...
Industry Members React to Historic Flooding
The worst of South Carolina’s historic flooding may be over, but the cleanup won’t be easy — or fast. So far, 19 people have died in the floods and...
With New Partnerships, SAF Brings Value-Packed Events to More Cities
Several shops chose to send multiple employees to SAF’s 1-Day Profit Blast in Seattle, so they could collaborate on how to use the information...
Industry Champion to Head University of Idaho’s Ag College
A top researcher and a “founding father” of SAF’s annual Pest & Production Management Conference has been named dean of the University of...
Eva Walsh Named EVP of Marketing and Leasing
Dallas Market Center today announced Eva Walsh has been named executive vice president of marketing and leasing. In her new position, Walsh will...
SAF Petals It Forward: Spreading Flower Power on New York Streets
The news team at “Fox & Friends” is known for covering hard-hitting issues, but on Wednesday morning, the atmosphere was downright giddy after...
Florists Reach Out to Shooting Victims’ Families
As community members in Roseburg, Oregon, continue to reel from the mass shooting at Umpqua Community College, local florists are providing some...
Floral Designer Joins TEDx Line Up
Next week a group of experts from varied backgrounds will entertain and inspire about 100 people at the Koch Immersive Theater in Evansville,...
In Oregon, a Charity Event Gets High-Profile Support
A charity-minded event that has helped one florist contribute to a worthy cause and create positive buzz in the community is growing even larger...
1st Proflora America’s Cup
Asocolflores (Association of Colombian Flower Exporters) and Florint (International Florists’ Association), with over 100,000 European members, will...
Danish Ad Campaign Uses Sexy Humor to Grab Attention
To attract the attention of baby boomers with plenty of discretionary income, Spies, a Danish travel company, used cheeky humor — and a topical...
‘Brilliant Stars’ Snags Top Outstanding Varieties Title
A spray rose once again stole the show at SAF’s annual Outstanding Varieties Competition, winning the Best in Show: 'Brilliant Stars Green Pink’...
Six Signs You’re Losing a Sale
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
Brands Scramble to Connect with Millennials
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
Florists Score Press with ‘Petal it Forward’
How much would you spend to score nearly six minutes on a top-rated local radio show — bantering with the hosts, promoting flowers and plugging your...