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Floral Industry News
Holiday Prep: 3 Ideas for Holiday Gift Sales
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers....
Cyber Security Strategies for Social
Earlier this year, Swan Street Florist held a Barbie-themed giveaway on social media to celebrate the release of the Blockbuster movie. Things were...
Member Spotlight: Amber Morgan of Fortin Gage Flowers & Gifts in Nashua, New Hampshire
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Pantone Names ‘Peach Fuzz’ 2024 Color of the Year
Pantone’s 2024 Color of the Year, Peach Fuzz (Pantone 13-1023), exudes comfort and peace — and perfectly matches a shade that floral designers and...
SAF Elevates 2024 Advocacy Presence
The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days...
Florists Rally for December Sales After a Sluggish November
Florists — many of whom saw sluggish fall holiday sales — are strategizing to give December holiday sales a boost. In a survey by the Society of...
Remembering Those We Lost in 2023
The floral industry lost several professionals whose contributions won’t be forgotten. If there are other professionals you’d like to remember,...
2023 in Review: SAF Advocated, Educated and Connected the Industry
Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
Top 10 Headlines of 2023
We reviewed a year's worth of articles and chose 10 that highlight 2023's news and trends. SAF Advocacy Push Secures Additional $1 Million for...
Keep Botrytis at Bay
Few things make floral professionals’ hearts sink like the sight of gray fuzzy growth on flower petals. Fortunately, new research has identified...
Does Your AI-Generated Content Sound Off-Brand? 6 Tips to Help
Editor’s note: This article by artificial intelligence expert Nicole Donnelly is the fifth in a series appearing in SAF News Now about how to use AI...
Overcome These 10 Leadership Challenges
Be willing to keep learning and growing — that’s the key for leaders to be able to address their biggest obstacles according to floral industry...
Drive Retention and Sales with Behavior Insight
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...
Mother’s Day Flower Sales Up, Volume Drops
About half of retail florists who responded to a Society of American Florists’ survey reported Mother’s Day flower sales were up over last year —...