Gina Thresher, AIFD, EMC, has been running a floral event business in Kent, Washington since 2008, and it’s always been her goal to open a retail...
Petal It Forward is the Society of American Florists’ annual feel-good initiative that spreads the power of flowers — and it can also be a powerful...
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design...
A national marketing campaign that promoted flowers as self-care and gifted the marketing assets to the industry to use at a local level is the...
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to...
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate...
The Society of American Florists’ ninth annual goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger,...
The average conversion rate across e-commerce sites is a paltry 2%. So how do online retailers turn the many browsers into buyers? By implementing...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
[mom_video type='vimeo' id='866422645' width='900' height='506'] The Society of American Florists’ annual fundraiser for its political action fund...
The Society of American Florists has a new president at its helm, one known for his infectious energy and determination and who has a long history...
In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for...
Petal It Forward, the Society of American Florists’ annual event in which floral businesses nationwide hand out two bouquets — one to keep and one...
With the sales boom from the pandemic in the rear view mirror, this holiday season is likely to bring back some old challenges as well as some new...