In the final days of 2017, Congress approved a landmark bill to overhaul the country’s tax code. “The Tax Cuts and Jobs Act” (H.R. 1), a comprise...
Florists Prep for Inspiring Day in Omaha
It’s been more than two years since Rhonda Bullington attended SAF’s 1-Day Profit Blast in Des Moines, an experience that expanded her skillset and...
At Rose Parade, Sunny Weather and a Push for Homegrown Flowers
While parts of the country kicked off the new year with freezing temperatures, in Pasadena, the weather for the 129th annual Tournament of Roses...
New WF&FSA President On Uncertainty in Air Cargo and the ‘Amazon Effect’ Challenge
Air cargo capacity, increasing floral consumption among consumers — and getting more wholesalers, of all sizes, to join the ranks of the Wholesale...
AFE Video Contest Voting Ends Jan. 10
The American Floral Endowment (AFE) announced the top 10 finalists in its #FlowerLoveVideoContest, and now it’s up to the public to vote for their...
James Krone, AAF: 1935-2017
James “Jim” Krone, AAF, a long-time rose grower and a leader of the Michigan Floral Association, passed away Tuesday, December 5. He was 82 years...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
American Spa and Luxe Daily Latest Publications to Promote Flower Benefits to Readers
More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and...
Millennial Designer to Deliver Popular Gift Trends in Omaha
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...
Nominations Welcome for 2018 SAF Awards
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
SAF Schools Elle Décor, Martha Stewart Living, Veranda on the Power of Flowers in Interiors
Editors at some of the nation’s most popular magazines have newfound appreciation for the power of flowers in interior spaces. Last week, SAF Vice...
A Same-Sex Couple, a Wedding Cake — and Now, a Supreme Court Case
A high profile Supreme Court case that could have implications for all retailers and service providers kicked off Tuesday with opening arguments...
Pass-Throughs, Individual Mandates and Expensing Rules Still Central to Tax Debate
After deliberating over amendments and debating for several hours, the Senate passed its version of tax reform at nearly 2 a.m. on December 2. The...
Bergdorf Goodman Puts Flowers Center Stage in Holiday Windows, Ads
Bergdorf Goodman’s iconic holiday window displays in New York City this year include a special nod to flowers and plants. The department store...
For Many Growers, Tight Labor Supply Continues to Limit Growth
A major issue keeping a lot of industry growers up at night: labor. Rather, a lack of a reliable labor supply. That was a not-necessarily surprising...