When Deborah De La Flor, AIFD, PFCI, heard about the horrific mass shooting last week in Parkland, Florida, she could almost feel her heart breaking...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
Two-Thirds of Florists Predict Strong Valentine’s Day Sales
A mid-week holiday and a strong economy bode well for Valentine’s Day 2018. (Fingers crossed that the weather cooperates!) According to a recent...
SAF Taps Two Experts to Prepare CAD Participants
The countdown is on for the Society of American Florists’ 38th Annual Congressional Action Days, March 12-13, in Washington, D.C. If you have not...
SAF Member Gets T-Mobile to Change its Promo
Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion. Nic Faitos, senior partner at Starbright...
Ann Taylor, Yoplait Encourage Customers to Buy Flowers
When women’s apparel company LOFT told Instagram followers to “Buy yourself flowers,” the floral industry applauded. Now LOFT’s sister brand is...
How Will the New Tax Law Affect Your Business?
On Dec. 22, 2017, President Donald Trump signed into law the most sweeping tax bill since 1986. The 500-plus page bill was mostly forward-looking,...
National Retail Federation Predicts Sales Increase in 2018
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...
At CAD, Industry Members Engage – and See Results
It didn’t take long last year to prove that when floral industry members come together in Washington, D.C., their combined voices can make a big...
For a Former President, a Flower-Friendly Portrait
President Barack Obama’s official presidential likeness has a decidedly flower-friendly look. The portrait, painted by Kehinde Wiley and unveiled...
Teleflora Campaign Urges New Yorkers to Declare Their Love
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Can Plants Feel and Communicate? New Research Raises Questions
Do you have some customers who truly, madly, deeply love their plants? (Ever been known to chat to flowers and plants yourself?) New research...
LOFT Tells Instagram Followers: ‘Buy Yourself Flowers’
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune —...
Negative Publicity Watch: SAF Responds to Brooks Brothers, The New York Times
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they...
Philly Shop Capitalizes on Super Bowl Excitement with Raffle, Photo Ops
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...