When Sten Crissey, AAF, walked into the White House in the spring of 1990, he looked around the room and took a deep breath. Crissey, then president...
In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate...
The San Francisco Board of Supervisors passed a resolution yesterday aimed at solving a problem facing Bay Area floral industry business owners,...
Your bookkeeper is already a QuickBooks expert — there’s no reason for you to know the nitty-gritty details of the accounting software, right? Think...
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching...
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
A local florist — and longtime Society of American Florists member — was a featured speaker at an event last week in Washington, D.C., that...
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...