Ninety-four industry members gathered in Green Bay, Wisconsin last Sunday for the latest installment of the Society of American Florists’ popular...
How much time do you have to grab customers’ attention online? According to the Journal of Behaviour and Information Technology, you get 50...
It’s election season at the Society of American Florists. Voting members will receive an election ballot via email on Thursday, July 12 to choose...
Admit it: Before you buy a product or head to a store, you do your research online and through social media. Your customers do the same thing. The...
During the final round of the FTD America’s Cup design competition last week, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
Some orchid growers in Hawaii have been hard hit by the ongoing volcanic activity that began in May. In the Kapoho region on the Big Island — an...
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...
What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy...
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of...
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
The Trump administration’s decision to enforce federal policies that result in the separation of children and parents who enter the U.S. illegally —...
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get...