First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many...
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue...
With three months until the Society of American Florists’ annual Petal It Forward flower giveaway, there’s plenty of time to start planning so you...
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S.,...
Most Americans aren’t sure what horticulture is. And those who do know what it is think horticulture is something people do as a hobby, not a...
Do you want to eliminate guesswork for the design and sales team, ensure uniformity in arrangements, and build profit into every design? A new...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Frankie Shelton, AAF, AIFD, PFCI, an internationally recognized designer, pioneering floral educator and 1989 recipient of the Society of American...
[mom_video type='vimeo' id='848731373' width='900' height='506'] Stephanie Brady, project manager at the Society of American Florists; JD Lecuona,...
More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...
The nation is in a pink frenzy following the July 21 release of the live-action Barbie movie, and some florists are getting in on the hype with pink...
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web...
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...