One of the country’s most storied baseball teams has apologized to the floral industry after the Society of American Florists cried foul over an...
Yankees Honor Fallen Officers Nationwide with Flowers
The last thing a bunch of Red Sox-loving police officers expected to see at their station last month was a bouquet of flowers from the New York...
Congresswoman Visits SAF Member Grower
When Rep. Julia Brownley visited The Sun Valley Group’s Oxnard, California, location on May 7, the congresswoman toured the company’s facility, met...
StubHub, NFL Shop to Consumers: Don’t Buy Mom Flowers
The world's largest ticket marketplace and the official store of the NFL are among the advertisers telling consumers not to buy flowers this...
Writer Pens Ode To Peonies
April showers bring May flowers — specifically, peonies. The big, fluffy flowers, beloved by brides everywhere but readily available for just a few...
New Jersey Florist Launches Wedding Planning Platform
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of...
WF&FSA Shifts Conference Timeline, Tweaks Requirements
The Wholesale Florist & Florist Supplier Association is shaking up the timeline and attendee requirements of its long-running Floral...
Two Tips for Taking Better Outgoing Mother’s Day Orders
You're days away from one of the biggest holidays of the year. Don’t panic. "Mother's Day can be a lot easier, profitable and stress-free if your...
ABC News Plugs American Grown Flowers
A two-minute segment last night on “ABC World News Tonight with David Muir” gave consumers a positive, upbeat look at the people and places behind...
Hawaii Growers Monitor Erupting Volcano
The eruption of Hawaii's Kilauea volcano has so far led to the destruction of at least 35 buildings, with lava covering the equivalent of more than...
SAF Responds to 28 Cases of Harmful Floral Publicity, and Counting
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could...
Amazon, Avon Slight Mother’s Day Flowers
A tech giant, the fifth-largest beauty company in the world, and a pictorial publisher recently made disparaging remarks about flowers as Mother’s...
Amazon, The Bouqs Co. Agree to Change Negative Ads
The country’s biggest online retailer and a floral industry startup have both agreed to change or address Mother’s Day ads that disparaged floral...
New Video Series Tackles Tech Challenges
What good is having a website if your customers can’t find it? Answer: no good at all. Search engine optimization, a marketing discipline that...
Teleflora’s Holiday Campaign Aims for Realistic Portrayal of Motherhood
Teleflora’s latest Mother’s Day campaign aims to show that while families come in all shapes and sizes, love is the universal thread of motherhood....