Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
The Senate version of the Farm Bill includes language updating a law that protects the intellectual property of floral industry breeders. The...
Dear SAF Members, After six months as SAF's CEO, I have all kinds of thoughts to share — about SAF and our vision for how we can help you, our...
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are...
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS,...
Last month, we reported on the New York Yankees’ long-running program of sending flowers to funerals around the country for officers killed in the...
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million...
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members...
What’s the best way to capitalize on a full day of targeted education aimed at improving just about every facet of your business, from accounting to...
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
A floral industry-led initiative to honor fallen service members on Memorial Day and offer comfort to their families provided thousands of flowers...
The Society of American Florists members took E-verify to Capitol Hill in March during the group’s annual Congressional Action Days is now getting...