Some orchid growers in Hawaii have been hard hit by the ongoing volcanic activity that began in May. In the Kapoho region on the Big Island — an...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
AIFD Symposium Draws Hundreds to Washington
More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...
Florists Head to Green Bay for Tips on Sales, Social Media — and More
What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy...
‘American Grown Flower Month’ Shines Spotlight on U.S. Growers
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...
All Industry Segments Prepare to Petal It Forward on Oct. 24
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
SAF Video Breaks Down On-Page SEO Tips
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of...
Love Talking Flowers? Judge PFCI Auditions at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
As Immigration Debate Intensifies, SAF Continues its Call for Reform
The Trump administration’s decision to enforce federal policies that result in the separation of children and parents who enter the U.S. illegally —...
Win the Online Popularity Contest at 1-Day Profit Blast in Green Bay
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get...
In a Victory for Floral Industry, USDA to Publish 2018 Floriculture Crops Report
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....
APW: Full of Potential or Nonevent? Florists Weigh In
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April...
Industry Members to Share Insights on Attracting Young Talent
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
FTD Awards Three Scholarships to SAF Palm Springs 2018
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
SAF Member Featured in Water Appreciation Campaign
Despite its indisputable status as an essential for human life, water remains something many people take for granted. A new campaign by the San...