More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...
All Industry Segments Prepare to Petal It Forward on Oct. 24
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
‘American Grown Flower Month’ Shines Spotlight on U.S. Growers
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
SAF Video Breaks Down On-Page SEO Tips
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of...
As Immigration Debate Intensifies, SAF Continues its Call for Reform
The Trump administration’s decision to enforce federal policies that result in the separation of children and parents who enter the U.S. illegally —...
Win the Online Popularity Contest at 1-Day Profit Blast in Green Bay
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get...
APW: Full of Potential or Nonevent? Florists Weigh In
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April...
Industry Members to Share Insights on Attracting Young Talent
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
FTD Awards Three Scholarships to SAF Palm Springs 2018
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
Love Talking Flowers? Judge PFCI Auditions at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
In a Victory for Floral Industry, USDA to Publish 2018 Floriculture Crops Report
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....
NYC Florist Reflects on Meeting Anthony Bourdain
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS,...
Proposed Farm Bill Offers More Protection for Flower Breeders
The Senate version of the Farm Bill includes language updating a law that protects the intellectual property of floral industry breeders. The...
Steal Ideas for In-Store Events, Design Mechanics in Green Bay
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...