The Bill Doran Company has acquired Denver Wholesale Florist (DWF), one of the nation’s oldest floral wholesalers. The sale, announced Aug. 5, marks...
Floral Titans Merge: Bill Doran Company Acquires DWF
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Floral Industry News
Spread Joy on Oct. 15 During Petal It Forward
A Broward County (Florida) sheriff’s deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Power Your Growth With Apps
Christine Guenther, AAF, of WildFlower Stem + Sundry in Maryland, uses a variety of apps to streamline her business. From tracking deliveries in...
Summer Refresh: Ready-To-Go Training for Your Team
Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She...
Students Get Industry Immersion at Cultivate’25
Kristina Douglas was one of several high school students who learned more about green careers during Cultivate '25, thanks to a Seed Your tour and...
Get Inspired With Real Stories of Growth
Frank and Pamela Arnosky tapped into an underserved market when they began growing marigolds for Day of the Dead celebrations. Frank will share his...
SAF Rolls Out New Tools for Floral Industry Entrants
Do you struggle to educate new employees about the floral industry? Are your new employees unprepared for what a job in the floral industry entails?...
Floral Industry Navigates 2025 With Hope — and Headwinds
A mix of steady sales and persistent challenges is shaping a cautious but hopeful outlook for the rest of 2025, according to the Society of American...
Boost Profits with Precision Cooling
When it comes to floral longevity and profitability, few investments pay off like a well-tuned cooler. At Penny’s by Plaza Flowers in Philadelphia,...
SAF Advocacy Yields Big Wins in Washington
It's a week of wins for floriculture growers on Capitol Hill. In addition to maintaining access to assistance on conservation programs, funding for...
Peony Grower’s Quick Action Helps Save Access to USDA Programs
Peony grower Rita Jo Shoultz (right) used her relationship with Sen. Lisa Murkowski (R-Alaska) to help preserve grower access to conservation...
Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities,...
Industry Pays Tribute to Floral Visionary Frank Biddle
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of...
Is Your Shop Showing Up in Voice and AI Searches?
Business was flat for Ed Moore Florist — until it embraced a new kind of online optimization. After the Denver-based shop worked with a digital...
Discover 6 Design Trends That Captivate — and Convert
Trend-spotter Talmage McLaurin, AIFD, will reveal six new trends at SAF Phoenix 2025. What do customers see when they land on your homepage or walk...