Lori Wheat, AAF (right), delivered remarks at SAF’s annual convention as she stepped into the role of president. She was joined on stage by past...
SAF Welcomes New Leaders to Board and Councils
read more
Floral Industry News
SAF Phoenix 2025 Education and Connections ‘Resonated Deeply’
SAF Phoenix 2025 drew 465 floral professionals to Scottsdale, Arizona, Aug. 11-14 for three packed days of forward-looking education and invaluable...
California Florist Claims Sylvia Cup
Judy Janzen, AIFD, CCF, of Chase Flower Shop in Fresno, California, won the 56th annual Sylvia Cup Design Competition. Sylvia Cup Design Competition...
Refillable Vase Program Wins SAF’s Marketer of the Year Award
Kennedy’s Flowers & Gifts received the 31st annual Marketer of the Year Award at SAF Phoenix 2025 for their innovative refillable vase program....
‘Life in Bloom’ May Get Boost in Wake of CPB Shutdown
"J Schwanke’s Life in Bloom," the popular lifestyle show celebrating flowers, could expand its audience as smaller stations facing budget cuts...
Education, Innovation and Community Await in Phoenix
Derick Townsend, president and COO of Syndicate Sales, reviews the Best in Show winner of the 2023 Outstanding Varieties Competition. This event,...
Floral Titans Merge: Bill Doran Company Acquires DWF
The Bill Doran Company has acquired Denver Wholesale Florist (DWF), one of the nation’s oldest floral wholesalers. The sale, announced Aug. 5, marks...
Spread Joy on Oct. 15 During Petal It Forward
A Broward County (Florida) sheriff’s deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Power Your Growth With Apps
Christine Guenther, AAF, of WildFlower Stem + Sundry in Maryland, uses a variety of apps to streamline her business. From tracking deliveries in...
Summer Refresh: Ready-To-Go Training for Your Team
Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She...
Students Get Industry Immersion at Cultivate’25
Kristina Douglas was one of several high school students who learned more about green careers during Cultivate '25, thanks to a Seed Your tour and...
Get Inspired With Real Stories of Growth
Frank and Pamela Arnosky tapped into an underserved market when they began growing marigolds for Day of the Dead celebrations. Frank will share his...
SAF Rolls Out New Tools for Floral Industry Entrants
Do you struggle to educate new employees about the floral industry? Are your new employees unprepared for what a job in the floral industry entails?...
Floral Industry Navigates 2025 With Hope — and Headwinds
A mix of steady sales and persistent challenges is shaping a cautious but hopeful outlook for the rest of 2025, according to the Society of American...
Boost Profits with Precision Cooling
When it comes to floral longevity and profitability, few investments pay off like a well-tuned cooler. At Penny’s by Plaza Flowers in Philadelphia,...