https://vimeo.com/1043762690?share=copy Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and...
Many Americans are not familiar with the word “horticulture;” they see it as a hobby, not a career, according to research from Seed Your...
A customer at House of Flora in Hartford, Connecticut, bought a large bouquet of yellow roses for Día de la Flor Amarilla (Yellow Flower Day), in...
Carma White, of Four Seasons Flowers in San Diego, has been extra vigilant about checking her bank accounts since she was the victim of check fraud...
https://vimeo.com/1044359884?share=copy Next Gen leaders are uniquely positioned to drive change in the workplace — and the industry — thanks to...
In 2024, the floral industry navigated a year of transformations marked by business changes, challenging weather incidents and general uncertainty —...
In a year that brought a changing political landscape, two destructive hurricanes, new findings on sustainability, business consolidations and...
The floral industry honored the legacies of several leaders who died this year. Kenneth Royer, AAF Kenneth Royer, AAF, a lifelong industry...
The floral industry experienced several changes this year, marked by closures, consolidations, acquisitions and evolving business dynamics. ...
Political and economic unease, flat Thanksgiving sales and stiff competition with non-floral retailers are fueling florists’ cautious expectations...
Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest,...
John Burk of DV Flora shares fresh production information with attendees of SAF's 1-Day Profit Blast in Somerset, New Jersey. DV Flora and the...
A customer of Flowers By Michelle called the shop upset that the guard petals on a few roses hadn’t been removed. The Las Vegas shop immediately...
SAF President Oscar Fernandez of Rio Roses/Equiflor, SAF CEO Kate Penn, Red Kennicott, AAF, of Kennicott Brothers Company and Bill LaFever of Bill...
President-elect Donald Trump announced that he will impose a 25% tariff on all Canadian and Mexican products starting Jan. 20 Tariffs are coming,...