Steve Dionne, AAF, executive director of CalFlowers, is leaving the organization to relocate to the Netherlands. Under his leadership, CalFlowers...
The floral industry is breathing a little easier after President Donald Trump’s proposed 25% tariffs on Canadian and Mexican imports, set to go into...
South American flower farms are facing numerous challenges that affect pricing. Flower prices have been climbing, and the reasons go far beyond...
https://www.youtube.com/watch?v=mVMXxa91elE Next month, floral professionals from across the country will gather in Washington, D.C., for the...
https://youtu.be/3jpFtDmp_jc Editor’s Note: The Pivot Point is a video series that explores floral professionals’ bold decisions and transformative...
SAF reached out to Fever, a global platform for live events, to ask that they reconsider their marketing message in social media ads. A global...
Economic pressures, increased competition and shifting consumer behaviors contributed to mixed December holiday sales for florists, according to a...
As Valentine’s Day nears, one overarching challenge looms large for the floral industry: Timing. Valentine’s Day falls on a Friday — with...
Next Gen LIVE! features two education sessions focused on practical AI skills. The sessions are led by Jen Barnard, AAF, of Fifty Flowers; Ryan...
Since his inauguration Monday, President Donald Trump announced he would impose 25% tariffs on imports from Canada and Mexico, and a 10% tariff on...
Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Businesses in the floral industry are organizing to help their colleagues impacted by the recent wildfires in Los Angeles. The effort will go...
https://vimeo.com/1043762690?share=copy Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and...
Many Americans are not familiar with the word “horticulture;” they see it as a hobby, not a career, according to research from Seed Your...
A customer at House of Flora in Hartford, Connecticut, bought a large bouquet of yellow roses for Día de la Flor Amarilla (Yellow Flower Day), in...