Eileen Weber, AAF, has seen how her year-long design training program has improved operations at her Chicago-area shop, Lake Forest Flowers. She...
Summer Refresh: Ready-To-Go Training for Your Team
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Floral Industry News
Students Get Industry Immersion at Cultivate’25
Kristina Douglas was one of several high school students who learned more about green careers during Cultivate '25, thanks to a Seed Your tour and...
Get Inspired With Real Stories of Growth
Frank and Pamela Arnosky tapped into an underserved market when they began growing marigolds for Day of the Dead celebrations. Frank will share his...
SAF Rolls Out New Tools for Floral Industry Entrants
Do you struggle to educate new employees about the floral industry? Are your new employees unprepared for what a job in the floral industry entails?...
Floral Industry Navigates 2025 With Hope — and Headwinds
A mix of steady sales and persistent challenges is shaping a cautious but hopeful outlook for the rest of 2025, according to the Society of American...
Boost Profits with Precision Cooling
When it comes to floral longevity and profitability, few investments pay off like a well-tuned cooler. At Penny’s by Plaza Flowers in Philadelphia,...
SAF Advocacy Yields Big Wins in Washington
It's a week of wins for floriculture growers on Capitol Hill. In addition to maintaining access to assistance on conservation programs, funding for...
Peony Grower’s Quick Action Helps Save Access to USDA Programs
Peony grower Rita Jo Shoultz (right) used her relationship with Sen. Lisa Murkowski (R-Alaska) to help preserve grower access to conservation...
Meet the Candidates: SAF Elections Underway
It’s time to elect the next group of Society of American Florists volunteer leaders — the individuals who help shape the association’s priorities,...
Industry Pays Tribute to Floral Visionary Frank Biddle
Jennifer and Frank Biddle. Frank died June 27. Francis “Frank” Biddle, founder of Francis Biddle International (FBI Flowers) and co-founder of...
Is Your Shop Showing Up in Voice and AI Searches?
Business was flat for Ed Moore Florist — until it embraced a new kind of online optimization. After the Denver-based shop worked with a digital...
Discover 6 Design Trends That Captivate — and Convert
Trend-spotter Talmage McLaurin, AIFD, will reveal six new trends at SAF Phoenix 2025. What do customers see when they land on your homepage or walk...
FNRI Funding Survives First Budget Hurdle
https://youtu.be/B1GF9G0Ux5Q?si=cfxvZAkpmHuiO4Hl Despite significant funding cuts across many federal agencies, the prospect of the floral industry...
Floral Talent to Take Center Stage in Phoenix
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of...
Feeling Stuck? You’re Not Alone
Social media getting stale? Having trouble finding floral designers? Wondering who will take over your business so you can retire? Cringing at the...