Despite flattening sales, 2023 proved to be a year of evolution for floral businesses that leveraged artificial intelligence, third-party delivery,...
The floral industry is bracing for a tough tulip season in 2025, with a combination of factors putting pressure on tulip prices, quality and...
If composting services aren't available in your locality, try reaching out to local garden clubs or partner with a local flower farmer who can pick...
Regularly updating your business's Google Business Profile is just one way to help online shoppers find your business this holiday season. Americans...
Holly Haveman of Kennedy Flowers & Gifts in Grand Rapids, Michigan, says the leadership sessions at past Next Gen LIVE! events have helped her...
The presidential election is behind us, but much uncertainty lies ahead. Get the scoop on how President-elect Donald Trump’s policies might impact...
Staci Bryant of Expressions Unlimited in Greenville, South Carolina, died Oct. 16 while passing out flowers for Petal It Forward. Staci Bryant, a...
Family Flowers designers check inventory daily to make sure product offerings — from sympathy or everyday designs — cut waste and add value. Photo...
Maryland florist and past SAF Retail Council member Paul Raimondi Jr. died Oct. 16. The third-generation owner of one of Maryland’s largest florists...
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress...
https://vimeo.com/1024035432?share=copy SAF’s 1-Day Profit Blast is coming to Somerset, New Jersey on Nov. 5 — and there’s still time to...
A recent survey that shows consumers prefer to buy — and are willing to pay for — sustainably grown flowers from environmentally friendly florists...
The 10th annual Petal It Forward event saw record-breaking participation, with 706 floral businesses across 49 states, Washington, D.C., and in...
Should retailers tap into the emotions and passions of the upcoming election? For two florists, the answer to that question came from having...
As florists around the country begin to prepare for Thanksgiving pre-orders, there’s another celebration on the calendar that’s growing in...