SAF responded to this Associated Press feature by sharing up-to-date insights on certified farms, carbon footprint research and industry-wide...
A designer storms out of the back room, frustrated that her ideas for a wedding installation were dismissed by a co-worker. Minutes later, a...
Soft Thanksgiving sales, financial insecurity and stiff competition with nonfloral retailers are dampening florists’ expectations for December...
Rose Hill Flowers in Nashville, Tennessee shared this all-white centerpiece following Pantone's announcement of Cloud Dancer. All is calm. All...
The holidays bring a welcome revenue surge — but what happens when the tinsel settles and January arrives? “For most florists, the calendar...
Teachers who participated in the 2024 Seed to STEM immersive program learned about floral design at the wholesaler Kennicott Brothers Company in...
A selection of Christmas trees designed by McNamara Florist for its commercial clients. Owner Toomie Farris, AAF, AIFD, says commercial installs are...
Young floral professionals collaborate during SAF’s Next Gen LIVE! conference this year in Dallas. Next year’s event in Raleigh, Feb. 22-24, offers...
Teleflora’s holiday campaign honors the caregivers whose small acts of compassion bring comfort and hope to children facing critical illnesses, with...
A DIY wreath bar — stocked with evergreens, ribbons and ornaments — turns holiday shoppers into creators while driving revenue for California...
Retail florists heading into the 2025 holiday season face a budget-conscious consumer base with high expectations, time constraints and more gift...
https://open.spotify.com/episode/5I07xl3q1VVGsXb9OyMs5g?si=WvWo6e15QGWoYMBn7Y9jCA The Society of American Florists and the International Fresh...
Ecuadorian roses and other floral products are poised for tariff relief following successful negotiations announced by the White House — welcome...
Listen to this story A new executive order opened the door to possibilities that could ease levies on certain...
J.P. Varvarigos, AAF, FSMD, of Wellington Florist, with one of his signature lush, premium designs that appeal to high-end clients in Palm Beach...