Flower farms in Colombia are balancing higher labor costs with efficiency gains as the industry prepares for the Valentine’s Day rush. Just weeks...
Supply Chain Adapts to Cushion Colombia Wage Hike
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Floral Industry News
SAF Launches AI Business Consultant Powered by Industry Expertise
What if you could have a business consultant on call — 24/7 — who consistently gives you guidance grounded in the proven strategies of the floral...
Florists See Mixed December Sales, Brace for a Saturday Valentine’s Day
Nearly half of floral businesses saw an uptick in December 2025 sales over the previous year, according to the Society of American Florists’...
Skip the Flowers? SAF Pushes Back on Negative Valentine’s Day Ads
Last year, SAF put 10 companies on notice for their Valentine’s Day marketing campaigns that bashed flowers. When Spirit Airlines encouraged...
Valentine’s Day Prep: Is Delivery Eating Into Your Profits?
So much work goes into executing a successful Valentine’s Day: forecasting to purchase the right amount of product for the best price, creating a...
SAF Exchange: Beat Burnout to Outlast and Outperform
Corrine Heck, PFCI, founder of Details Flowers Software, brings her real-world experience and passion for planning and culture building to SAF’s...
PFCI Puts Stronger Communication Within Reach for More Floral Pros
The 24 professionals inducted into Professional Floral Communicators – International in 2025 — the organization’s largest induction class to date —...
Florists Are Simplifying, and Quietly Pulling Ahead
Lori Wheat, PFCI, who serves as SAF president and CFO at Lafayette Florist, is streamlining the shop’s offerings to a core set of best-selling...
Record Wage Hike in Colombia Adds Strain to Floral Supply Chain
A worker harvests alstroemeria at a Colombian farm. Growers face new cost pressures following a record 23.7% increase in the country’s minimum wage....
Florists Convene in D.C. to Sharpen Strategy and Boost Growth
SAF’s 1-Day Profit Blast brings together four expert presenters focused on smarter design, stronger leadership, cost control and increased...
Train Staff to Grow Sales With Emotion
A friendly, reassuring sales clerk, solid professionalism and a ready-to-buy customer should have added up to a home run sale. Instead, an...
Lane DeVries Shares Hard-Won Lessons in New Memoir
Lane DeVries, former owner of Sun Valley Floral Farms, published a book chronicling his storied career as a grower. ...
Want to Increase Sales? Stop Buying on Instinct
Floral trend-spotter Talmage McLaurin, AIFD, will build on his 2026 Flower Trend Forecast during his presentation at Next Gen LIVE! in February in...
2025 in Review: Business Consolidations and Changes
This year, the floral industry navigated a wave of structural change, with consolidations, expansions and rebrands transforming how companies...
2025 in Review: 10 Themes That Defined the Year
In 2025, the floral industry navigated another year of unpredictability — defined by economic headwinds, shifting trade policy and inflation — yet...