Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...
[mom_video type='vimeo' id='716050900' width='900' height='505'] Editor’s note: In this new SAF NOW video series, managing editor Amanda Jedlinsky...
This year is expected to be the biggest year for weddings since 1984, and couples are spending more than ever on flowers. Are you prepared to...
The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
[mom_video type='vimeo' id='698727046' width='900' height='506']The Society of American Florists has added a second all-industry, in-person event to...
Retailers, wholesalers and suppliers looking for a place to connect under one roof have an additional option this year from the Society of American...
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought,...
More than 60 floral industry professionals will take to Capitol Hill next week to talk with legislators about key issues that are important to the...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Wish you could read your employees’ minds, and that they could read yours, too? From new hires to veterans, employees need to know what is expected...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
[mom_video type='vimeo' id='683859291' width='800' height='450'] Think you are too busy to leave your business for a few days? Intimidated by the...
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66...